News Details 

FOR IMMEDIATE RELEASE

Contact:
Kate Harbinson, Sr. Communications Coordinator
T: 877-500-7545

1,400 PARTICIPANTS BEGIN DAY TWO OF 60-KM WEEKEND TO END BREAST CANCER WALK RAISING $4 MILLION

Walkers will finish the last 30 km of their 60 km journey at Roundup Centre

(Calgary, July 27, 2008) - Yesterday, the Alberta Cancer Foundation announced that 1,400 participants raised over $4 million in Calgary’s fourth annual  Weekend to End Breast Cancer event, a 60 kilometre walk to raise funds for breast cancer research and care in Alberta. Weekend events in 2005, 2006 and 2007 netted over $17 million in Alberta. The fifth annual Weekend to End Breast Cancer in Calgary is already planned for July 24-26, 2009.

Walkers set out early yesterday morning after a motivational Opening Ceremony at Roundup Centre. Hours later, they arrived at a “Tent City” erected at Currie Barracks, where they were greeted by hot showers, meals and entertainment. Perhaps a little weary from their 30 kilometre trek the day before, participants had no problem finding the drive to get up early this morning and continue on the last 30 kilometres to the finish line.

Hundreds of Volunteers and Crew Members are on hand to provide support over the course of the two day event including meals, water and snack stops, gear transport, portable restrooms, safety on the streets, and comprehensive medical services.

“The Volunteers, Crew Members and local authorities ensure everyone’s safety, coupled by the spirit and enthusiasm of the walkers, it is a truly remarkable experience,” says Linda Mickelson, CEO of the Alberta Cancer Foundation. “Months of planning go into this event, from the route and street safety; to providing plenty of Pit Stops for Walkers to re-hydrate and refuel. We’ve got a great volunteer medical response team on hand at all times to help with blisters, dehydration, or any other medical issue,” continues Mickelson, “In addition people along the route are showing tremendous support and encouragement with signs, pink ribbons, decorations and applause that keeps us going strong.”

“This event is for people wanting to embark on the road to victory,” says Dr. Laura McDougall, Medical Lead, Alberta Breast Cancer Screening Program. “Our mobile screening program and breast cancer research program is getting a real boost as a result of their passion and commitment. It’s inspiring to see and it’s what has made the Weekend to End Breast Cancer the most successful breast cancer fundraiser in Alberta!”

The Alberta Cancer Foundation is supporting more than 30 new breast cancer research programs in Calgary, Edmonton and Lethbridge with proceeds from the Weekend to End Breast Cancer.

For more information about the event, or to register as a participant for next year, please contact (403) 280-9255, or sign up online at www.endcancer.ca. Visit Opening Ceremonies, Camp or Closing Ceremonies and register on-site for 2009!

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About the Alberta Cancer Foundation

The Alberta Cancer Foundation is the registered charity dedicated to accepting and raising funds for Alberta Cancer Board programs and treatment centers throughout Alberta. Funds will be used to support the province-wide breast screening initiative and innovative cancer research for the development of new treatments and compassionate care at the Cross Cancer Institute in Edmonton, the Tom Baker Cancer Centre in Calgary, and 15 other Alberta Cancer Board cancer centers.

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FOR IMMEDIATE RELEASE

Contact:
Kate Harbinson
Sr. Communications Coordinator
T: 877-500-7545

1,400 PARTICIPANTS RAISE OVER $4 MILLION IN 60-KILOMETRE WALK FOR BREAST CANCER

The Alberta Cancer Foundation to benefit from millions raised in two-day walk.

(Calgary, July 26, 2008) -Today, the Alberta Cancer Foundation announced that 1,400 participants raised over $4 million in its annual Weekend to End Breast Cancer event. This multi-day event held in Calgary and Edmonton is the largest breast cancer fundraiser in Alberta. Events in 2005, 2006 and 2007 generated net revenue of over $17 million. The fifth annual Weekend to End Breast Cancer in Calgary is already planned for July 24-26, 2009.

After an uplifting Opening Ceremony at Roundup Centre, participants embarked on the first 30 kilometers of their walk throughout the city. Tonight, they camp at Currie Barracks as they rest up for the final 30 kilometres on Sunday. Their weekend journey ends tomorrow with an emotional Closing Ceremony at Roundup Centre at 3:30 p.m. Family, friends, and supporters are invited to greet and cheer on the Walkers as they make their way to the finish.

New to The Weekend to End Breast Cancer this year is the inaugural KidsK 2.5/5K Walk. During yesterday’s Day Zero, a group of brave kids stepped up to do their part in the fight to end breast cancer. Little heroes, aged 5 to 15, walked either 2.5 km or 5 km in the KidsK™ benefiting Alberta Cancer Foundation. 

“Everyone participating this weekend is a true hero in the fight against breast cancer. Yesterday, we had 150 kids join us for our first-ever KidsK™ benefiting the Alberta Cancer Foundation, a 2.5km/5km walk and raise $29,000 for breast cancer research, treatment and care,” says Linda Mickelson, CEO of the Alberta Cancer Foundation. “It’s great to see so many youth take such a strong initiative and make a real impact on critical research and screening programs in this province. We hope everyone will help us make next year’s event just as successful by registering now for the 2009 Weekend to End Breast Cancer.”

“The Weekend to End Breast Cancer is helping us build a world-class breast cancer research program in Alberta. Thanks to these walkers and their donors we’ve acquired specialized equipment and funds for research projects that otherwise would not be happening here,” says Frank Jirik, MD, Professor in the Department of Biochemistry and Molecular Biology and The McCaig Institute for Bone and Joint Health (U of  C).  

Weekend to End Breast Cancer funding of over $17 million over the past three years, launched the Alberta Breast Cancer Research Initiative, purchased a new mobile screening van, provided bridge funding of herceptin for more than 180 women, and sponsored a breast health education conference in Calgary.

For more information about the event, or to register as a participant for next year, contact (403) 280-WALK(9255), or sign up online at www.endcancer.ca. Visit Opening Ceremonies, Camp or Closing Ceremonies and register on-site for 2009!

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About the Alberta Cancer Foundation

The Alberta Cancer Foundation is the registered charity dedicated to raising funds for the Alberta Cancer Board, a world leader in the fight against cancer. Foundation funding supports cancer research, prevention and screening initiatives, and patient care programs at the Cross Cancer Institute in Edmonton, the Tom Baker Cancer Centre in Calgary, and 15 other Alberta Cancer Board cancer centres throughout the province.

 

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